What is Identity Design?

As part of the whole branding corporate image, identity design plays a major role, its basis is the visual aspects that the company uses throughout its marketing strategy backed up by the company’s goals, mission and guidelines.

These guidelines ensure that the company keeps a coherent and consistent identity throughout the whole process and into each medium they are applied to such as layout, fonts, color pallets used, measurements and so on. When all of these are used together, they make up the whole identity.

There are several visuals used to make up the identity or image of a company, they include:

  • A Logo (The symbol of the entire identity and brand)
  • Stationery (Letterhead, business cards, envelopes, etc.)
  • Marketing Collateral (Flyers, brochures, books, web sites, etc.)
  • Products and Packaging (Products sold and the packaging in which they come in)
  • Apparel Design (Tangible clothing items that are worn by employees or marketed for sale to the public)
  • Signage (Interior and exterior design)
  • Messages and Actions (Messages conveyed via indirect or direct modes of communication)
  • Other Communications (Audio, smell, touch, etc.)
  • Anything visual that represents the business.

All of these make up the identity and should support the brand as a whole. The logo however, is the corporate identity and brand all wrapped up into one identifiable mark. This mark is the avatar and symbol of the business as a whole.

Our corporate identity services include:
  • Logo Design
  • Letterhead
  • Envelopes
  • Stationary
  • Business Cards
  • Flyers
  • Brochures
  • Books, Notebook and Folders
  • Web Site Design
  • Email Marketing Design
  • Products (pens, cups, mugs, steins, mouse pads, coasters, keepsake boxes, calendars, greeting cards, postcards, stickers, bumper stickers, license plate holders, clocks and teddy bears)
  • Packaging Design
  • Apparel and Apparel Design (t-shirts, sweat shirts, polo shirts, jersey shirts, golf shirts, baseball jerseys, hooded sweatshirts, baseball caps, tote bags and messenger bags).
  • Banners and Outside Signage

Please let us know what your needs are by contacting us for a price quote or consulting with us so we can help you achieve your goals. Click here to get a price quote or Click here to contact us.

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