What is Email Marketing?

Email marketing is a way to send your message from you to your customers or clients through the use of electronic mail. In its broadest sense, the term 'Email Marketing' covers every email you ever send to a customer, potential customer or public venue. In general, though, it's used to refer to:

  • Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
  • Sending emails designed to encourage customer loyalty and enhance the customer relationship
  • Placing your marketing messages or advertisements in emails sent by other people
Email Marketing & Custom-Designed Email Templates

Email marketing is both an efficient and effective means to reach your customers and prospects; yet many businesses fail to develop the full potential and capabilities of email campaigns that are well designed. To make the best use of your email campaigns they should be highly interactive which encourages activity from the viewers. When your customers view the email message they receive, they are just a click away from your Web site, landing page, blog, or even a lead-capture form. The impression you make and how you guide customers and prospects toward a conversion goal are absolutely crucial to your email marketing success.

There are 9 ways FireStorm Communications makes and Effective Email Campaign Design:

  1. We match your brand image. It is important that your brand image is consistent amongst all media. This fosters brand recognition and builds value.
  2. We design an intriguing Header that communicates core information, such as date, logo, tag line, issue title, etc.
  3. We use a compelling headline that communicates value to your audience/we use transitional headlines to further peak this interest.
  4. Clarity is King: We make sure your Email is easily readable. We make sure the graphics don't divert the viewer's attention.
  5. We use an interactive area with calls to actions, relevant categories and useful information.
  6. We test in several different environments such as Outlook 2003, 2007, Gmail, etc.
  7. We don't use complicated backgrounds! Outlook has major problems with anything but solid backgrounds. We use and image or solid color only.
  8. We design your content to be highly "scan-able". Over 85% of web users admit they scan rather than read online content.
  9. Overall, the email should look highly professional, and instill creditability. The flow of the email should easily let you see the main headline and body content, with calls to actions and secondary elements noticeable, but not "loud", FireStorm Communications can help you get that done!
Why Is Email Marketing So Effective?

Email is an integral part of our lives and, for many people, the primary means of communication. And while our inboxes are often filled with messages that we don't want, if we receive something worthy of our attention or something that fills an unmet need, we are likely to at least give it a glance.

With email marketing, you will get one of three very clear responses:

  1. Click to open (I'm interested)
  2. Delete/unsubscribe (Get out of my life)
  3. No action (I'm too busy to act right now, but may read it later)

30% Open Rate, 10% Click Though? Is It Possible?!

Yes. In fact, we have seen even higher results from some well-crafted campaigns. And almost all our campaigns result in better than 3% click through. With results like this, email marketing cannot be ignored. It takes time, and a talented team to create effective campaigns... FireStorm Communications is up to the task!

Ready to get started? Our direction, design, coding and testing and is affordable and can be used over and over in any HTML editor based email distribution program such as iContact or Vertical Response or, if you don't wish to do any of it yourself, we can take care of that too, just contact us for a quote.

Keywords: email marketing, email-marketing,