What is Search Engine Optimization?

Search Engine Optimization (SEO) is an integral part of all successful websites. Essentially, SEO is the process of optimizing the content of a web page so that the content can be crawled and indexed by search engines with their electronic robots that search and cache (store) that information for immediate recall when a customer or 'surfer' (web browser user) types in key words or phrases that match the content of the indexed page(s).

Why is Search Engine Optimization Important?

Everyday, millions of web surfers (people) use search engines like Google, Yahoo, Bing, Ask and AOL Seach to name a few, to find information on products and services. When someone runs a search, the search engine puts out thousands of results for the keywords or phrases resulting in several pages of linked pages with content. Most people will only skim through the first page or two of the results, leaving the rest of the linked pages not seen.

That is why it is crucial to get your web pages in the top rankings or your wonderfully built web site will not be seen by your customers and potential clients. Search Engine Optimization studies the search engine companies' algorythums and rules to be able to optimize your web pages contents to comply with the search rules in order for the search engines to find and display your web pages in the highest rankings possible, thereby putting your site as close as possible to the top results.

What can Search Engine Optimization do for my website?

Many factors account for how close your company comes to the best ranking results including the competition for your type of web page content. A good SEO company will help you get one up on your competition for better ranking results. Search engine companies (Google, etc.) are constantly changing their rules and what worked for you three years ago doesn't work today and you might find that you are now penalized for something that used to work or was once within those rules but now your ranking has fallen and your website is lost in cyberspace and no one can find it.

Optimizing can increase your page ranking considerable with the major search engines. There are many ways to approach SEO with some results better than others and from each site to the next but one must always be seeking for the best results with consistency to meet the ever changing ranking rules and that's where a good SEO company will be well worth it. Hiring an SEO firm when your are first planning your website will result in the best benefit because the firm can begin planning your site with SEO results in mind. If you already have a site on the world wide web and need to optimize it, depending on your sites structure, you may just need a little tweeking or you might need a site redesign, a consultation with your SEO firm can help you with that.

FireStorm Commications specializes in performing SEO services, please contact us today for a free SEO website assessment or free SEO quote.

Keywords: search engine optimization, SEO